About Leifras
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PHILOSOPHY Corporate Philosophy
To transform and innovate the world of sports.
Under our corporate philosophy,
“To transform and innovate the world of sports,”
we address various social challenges
through sports-focused social businesses.
The following outlines our code
of conduct to achieve this vision.
-
Good for Oneself
Realizing
employees’ happiness
in both work
and personal life -
Good for Others
Customers (Growth) First
-
Good for
the CompanyExpanding equity capital for
our company’s sustainable growth -
Good for Society
Social contribution
as a result of the above
ORIGIN Behind Our Name
Our Values in Seven Letters
The name “LEIFRAS” embodies the seven values we envisioned at the time of our founding.
- L=
- Large-hearted
- E=
- Energy
- I=
- Independent
- F=
- Free
- R=
- Rich
- A=
- Advance
- S=
- Self-realization
Social action
Our logo incorporates green, symbolizing our wish for the health of our customers and employees, and blue, representing the high quality of our services.